---
title: New Brand Launch
description: A brand refresh and new online presence for IoT connectivity platform provider Wireless Logic will herald a new marketing initiative across its UK and European operations.
image: https://22581352.hs-sites.com/hubfs/Imported_Blog_Media/Cake-Small-2.jpg
---

# New Brand Launch

 2018-10-12 14:50:03 ![](https://22581352.hs-sites.com/hubfs/Imported_Blog_Media/Cake-Small-2.jpg)

Friday 12 October 2018, LONDON: Wireless Logic Group  has launched a group-wide website and identity change, with a focus on  user experience and verticalisation of the many sectors the organisation's IoT connectivity platform works across.

![New identity and digital presence for IoT connectivity platform provider Wireless Logic](https://22581352.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Cake-Small-2.jpg?width=360&height=315&name=Cake-Small-2.jpg) New recruit Rupa Sunkari celebrates the arrival of Wireless Logic's colourful brand update.

Commenting on the brand and digital refresh, Group CEO Oliver Tucker said: "In a market that generates much noise and a diverse array of messages, we felt it appropriate to go back to basics - clarity of thought, ease of use, and visually exciting. This is the first phase in a major push to make the Wireless Logic brand truly global - a 'go-to' connectivity platform for multiple IoT applications."

The marketing drive follows the acquisition of Wireless Logic Group by Montagu Private Equity in June 2018. The new brand was celebrated at the UK HQ, led by one of the group's newest team members, Rupa Sunkari who joined in October as part of the graduate entry programme into the UK sales team.

 

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### Related posts

 View blog

<https://22581352.hs-sites.com/wireless-logic-test/de/brand-launch?hsLang=en>

![New Brand Launch](https://22581352.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Cake-Small-2.jpg?width=600&name=Cake-Small-2.jpg)

##### New Brand Launch

 Friday 12 October 2018, LONDON: Wireless Logic Group has launched a group-wide website and identity change, with a focus on user experience...

[ Read more ](https://22581352.hs-sites.com/wireless-logic-test/de/brand-launch?hsLang=en)

<https://22581352.hs-sites.com/wireless-logic-test/es/new-brand-launch?hsLang=en>

![New Brand Launch](https://22581352.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/Cake-Small-2.jpg?width=600&name=Cake-Small-2.jpg)

##### New Brand Launch

 Friday 12 October 2018, LONDON: Wireless Logic Group has launched a group-wide website and identity change, with a focus on user experience...

[ Read more ](https://22581352.hs-sites.com/wireless-logic-test/es/new-brand-launch?hsLang=en)

<https://22581352.hs-sites.com/wireless-logic-test/graduate-programme?hsLang=en>

![Wireless Logic's Graduate Programme](https://22581352.hs-sites.com/hs-fs/hubfs/Imported_Blog_Media/New-Job.jpg?width=600&name=New-Job.jpg)

##### Wireless Logic's Graduate Programme

 Our Graduate Programme has been running for a couple of years. Hear from our recent grads Rupa, Jake and Stuart who have gone through it...

[ Read more ](https://22581352.hs-sites.com/wireless-logic-test/graduate-programme?hsLang=en)

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